A strong and empowering brand that emphasises natural nutrition, underpinning the brand's authentic story.

Em's Power Cookies is an authentic brand started by Emily Miazga: a world class athlete and a clinical nutritionist. The branding and packaging firmly position her brand as tasty, nutritious, natural energy snacks made from Em's personal recipes, the perfect slow burning fuel to get us all through the day. The Brand Depot developed the instantly recognisable brand visual equities for Em’s alter ego “Powergirl” and twisting ferns. These represent strength and empowerment for a New Zealand product that embraces conscious eating.

SCOPE: BRAND IDENTITY & PACKAGING DESIGN, ARTWORK PRODUCTION, BRAND GUIDELINES, POINT OF SALE, BRAND COLLATERAL