Combining traditional elegance with masculine minimalism.
Gruff approached The Brand Depot for help in bringing their concept for a new, organic male skin care brand to life. Gruff's vision was to address the idea that modern males want to respect both themselves and the planet, and to give men a way to care for their skin naturally. Working with Sam Sakaria, we created the Gruff goat icon to represent the brand's masculinity in a traditional and in an elegant way. The organic, natural ingredients used by Gruff are core to the brand, so we used a natural colour palette and developed a minimal design. Less is definitely more for the Gruff brand!
