ABOUT

At The Brand Depot, we know that your brand is the bridge between you and your ideal customer. Its story should communicate your company’s message clearly and genuinely.

With over twenty five years' specialised consumer branding and packaging experience, Catherine brings this in depth knowledge to The Brand Depot. She has worked on projects launched in Europe, South America, Australia, New Zealand, the United States and China. Her work has been recognised in international design competitions, such as The London International Awards and Mobius Awards, USA. She is a three times winner of the prestigious packaging design competition, The Pentawards, which sets the international benchmark for packaging design.

For ten years she was employed by top award-winning British brand and packaging agencies, during which time she was closely involved with major international consumer goods brands such as Kraft Foods Europe, Cadbury UK, Coca Cola UK, Pfizer, Heinz UK, and the world's second-largest retailer, Tesco. Working in highly strategic firms, she has gained valuable experience in the FMCG industry that she now confidently transfers across to her own business.

In 2010 Catherine returned to Auckland and took up the role of Creative Director at a well established, leading branding and packaging agency with clients including Griffin's, Goodman Fielder, Wrigleys Asia Pacific and KFC USA and China.

Now Catherine enjoys life in the creatively buzzing city of New Plymouth where she serves local and international clients of all sizes with the help of wonderful contract designers. When she’s not creating the next big brand idea she’s probably reading, playing with her kids, or daydreaming about the days when she could travel to her “Musical Pilgrimages”: Ibiza, Jamaica & Berlin.

Want to know how The Brand Depot can amplify your branding and packaging?