Zoa Liqueur is a spectacular fusion of New Zealand ingredients made in the village of Inglewood under the watchful eye of Taranaki Maunga. We followed the company's request to ensure that their new branding and packaging design portrayed the distilling process and drew attention to the wonderful flavours and to the pure vapour of their product. The design concept of the mighty Taranaki Maunga rising through the swirling clouds captures the blending process in an instantly identifiable way. The strong shapes ensure the design leaps out on shelf in a category filled traditional typefaces relying on their heritage story.
SCOPE: BRAND IDENTITY & PACKAGING DESIGN, ARTWORK PRODUCTION
