Capturing childhood nostalgia in a natural, artisan way with adult sophistication and unforgettable joy.
The iceblock category is largely saturated with bright, artificial colours aimed to appeal to children. Nathan Meyer (Carrello Del Gelato) saw an opportunity for premium iceblocks made with natural local ingredients that would appeal to the more discriminating adult taste. Sophisticated flavours such as Belgian triple chocolate and flat white required a packaging design that would resonate with adult expectations of high quality and honesty. We chose white as the brand colour to allow the cheerful illustrations to stand out as these capture the essence of enjoying iceblocks made from authentic local ingredients. The upbeat Mr Pops brand mark was designed as a bespoke signature to reflect the artisan quality and to create a strong brand recognition.
