Trailblazing success in the supermarket frozen food aisles!

Cartel Food Company, makers of premium quality burritos have smashed the frozen category by offering a tasty and innovative product.
The Brand Depot was commissioned to create an edgey brand with a distinctive personality, one that could compete effectively in the established frozen food category. We achieved this by moving away from standard and expected frozen product photography and graphics. Instead focussing on bold colours with a unique illustration style, and attention grabbing language. Cartel is now edging towards their goal of national burrito domination!

SCOPE: BRAND IDENTITY & PACKAGING DESIGN, ILLUSTRATION, PHOTOGRAPHY ART DIRECTION, SOCIAL MEDIA MARKETING OVERSIGHT, POINT OF SALE.