Neat rebrand empowers your natural confidence.

Neat is fast becoming a New Zealand success story within the health and beauty category. With products ranging from fragrances to supplements and skincare, it was time for a brand and packaging refresh to align the wide range cohesively. We developed a brand strategy based on consumer insight that would firmly position Neat as a confident and creative wellness brand. Based on the strategy, we embarked on a packaging design overhaul. Strong packaging architecture unifies the range, but also allows flexibility between the wide range of product offerings.

The range was made cohesive through a new core brand colour, a consistent brand font, new brand assets and an updated brand marque. The result is a unique, efficacious brand that clearly communicates the benefits of using Neat, standing out from a plethora of skincare brands.

SCOPE: BRAND STRATEGY, PACKAGING DESIGN, ARTWORK PRODUCTION.